Hello Miami Beach!! Panerai Presents Watch Collection at Soho House

Luxe and the Beach

Invited to a Panerai press event last Wednesday, I enjoyed the opportunity to look and try on a selection of the most distinguished, masculinely appealing models of watches in the world. The almost snobbish exclusivity Panerai ownership evokes, the vintage aesthetic of the watches, and the marine heritage of the brand, were up to par with the venue of choice: a charmingly gorgeous and woody conference room with turquoise sea views at the members-only Soho House Miami Beach. 

I am wearing an Oscar de la Renta gold necklace, an Anthropologie eyelet blouse, a white pair of skinny jeans by my friend Mariana Macias, and Diane von Furstenberg gold platform sandals, a gift from someone I admire tons... will try to have a more descriptive picture next time! 

This powerful yet spartan watch is worn by Gladiator's Russel Crowe, Victoria's Secret Heidi Klum, James Bond's Pierce Brosnam, Jason Statham, Sylvester Stallone, Bill Clinton, Arnold Schwarzenegger...

Getting to the conference room was a challenge. The suave manager's instructions once past the lobby were "Go straight ahead and make a right..." 

This was a surprise decorated corner niche

"..Then walk to the end of the hallway..."

Looove limestone tile floors!!! 

"..Take that elevator to the second floor, then take the other elevator to the eight floor..." 

Pale blue leather upholstered paneling? Nice

The pool terrace...? Oops! Wrong floor..

Enjoying the view while finding my way back... 

"Hello there!! We were expecting you..."

Having been properly introduced to the Panerai collection, lunch was called in...

Shall we set lunch in the sitting area to the right...?

... or in the area to the left of the terrace? Equally inviting views

Well-behaved little boys get ice-cream !

Dessert, elegant and simple - like Panerai watches

Posing in front of the display of watches, which cost between $4,000 and $42,000 depending of course on the materials and craftmanship of the pieces.

Love,

sd